The YUMMI adventure begins with Lisa Denny , a passionate entrepreneur for over 15 years and attentive mother, who has witnessed firsthand the effects of hyperconnection within her own family.
The findings are striking: adolescents hypnotized by screens, a diminishing social life, academic difficulties and mental fatigue, all warning signs that she could not ignore.
Anxious to protect her middle school son, Lisa then embarked on in-depth research into existing solutions.
It quickly became clear that banning screens was not enough to repair the damage already suffered.
A traveler in his youth and then a beekeeper for several years, he was determined to support his sister in this project which resonates with some of his own concerns:
seeing the younger generation sink into digital isolation. Together, they want to build a family-friendly, authentic, and caring brand, driven by values ââof protection, sharing, and innovation.
natural.